Friend, who came some time later, blended elements from both Iyengar and Siddha Yoga, having studied both programs before creating Anusara Yoga. Iyengar Yoga’s focus, for instance, is more centered around postural and soteriological movements and breathing, whereas Muktananda’s Siddha Yoga devised a more spiritually-rooted experience (Jain). Each program possesses its own nuances in its approach to yoga. While these, of course, were not the only men to develop yoga programs of their own, they were key figures in defining the movement. Iyengar, Swami Muktananda, and John Friend. Ultimately, she concludes yoga’s entrance into the mainstream was spearheaded by the entrepreneurial efforts of three key figures: B.K.S. Andrea Jain explored the transition of yoga from a counterculture fitness trend to mainstream cash cow. In her study, "Branding Yoga: The Cases of Iyengar Yoga, Siddha Yoga and Anusara Yoga,” Dr.
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